International Trade Negotiation Tips

• Contents

A good starting point is to consider points relevant to the local culture; therefore, religion, language, values, customs, education, and history must be studied, and it is essential to be prepared to negotiate rates, prices and terms with your customers and suppliers in a respectful manner and assertive.
Knowing how to conduct negotiations with international partners can bring a series of advantages to your company, such as cost reduction, in addition to building a positive image of the company abroad. Asian countries, for example, value long-term relationships. In other words, it will not always be possible to complete a deal immediately, but if the transaction is positive, chances are it will take a long time.
    To be successful with foreign partners, check out 5 essential points to structure your negotiations in International Trade.

BUDGET
    To articulate your demands with the potential partner, you need to know your financial planning in detail. For this, consider three essential factors: the price of your service, the added value, and the exchange rate.

AUTHORITY ABROAD
    International Trade requires experience for good penetration of the product/service offered. Therefore, understand that to obtain better results many mistakes will be made along the way, even if you try to avoid them is part of your brand's international trajectory. If your structure is not yet fully prepared for this performance, get to know Trade Solution, which guarantees you all the know-how necessary to act in a useful and profitable way, without falling into traps. Thus, you will be able to have success and authority of your brand outside the country, which is an arduous and time-consuming process, but with which you will be fully supported.

CULTURAL DIFFERENCE
    A simple but fundamental tip. When dealing with the foreign market, you will deal with other cultures and, consequently, different postures from those you have already experienced in partnership meetings or other key moments in your area of ​​expertise. The first tip is to listen and respect the different opinions arising from this cultural shock. The second tip is to get ready to make your product more flexible for a different country - whether in the brand, marketing adaptation or logistical strategy. Culture must be considered when working in International Trade.

TRANSPARENCY
    Understood that your company is starting to export or import, brand authority will not be given overnight. Therefore, invest in transparency regarding the end-to-end operation of your product/service. Sending samples and documents, for example, as provided for in the agreement should not only be seen as mandatory, but a way to prove to the international customer that your company's products are of quality, seriousness and deserve greater chances of growing in the segment.

VALUES
    In order not to make the mistake of targeting partnerships that are not consistent with the principles and goals of your business, remember the scenario for your company in the medium and long term. The points below will help you in this regard:
Mission and values;
Market segment;
Annual billing;
    These factors will bring greater knowledge of the company that is in contact and if the objective and market vision that both have are in line. This can be decisive for positive results, in addition to avoiding misalignment and headaches, especially for long-term international partners.

    We are the platform that is the point of negotiation and new international partnerships daily. Today, B2Brazil has more than 170 thousand registered national and international companies. We support your company to reach other countries and gain national notoriety.

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