Digital marketing as a business leverage tool

• Contents

Terms like SEO, ADs, CMS are Greek for you? Understand in this article more about these digital marketing strategies and tools, and how they can be useful for your company to stand out from competitors and your business to have leveraged results!

In an increasingly digitized world, it is essential that companies have an online presence, as this is a simple and effective way to communicate directly and frequently with your target audience. We know that today consumers are clear about what they want with this relationship, because much more than a product, they want an experience, and, in this sense, digital marketing operates in an essential way.

Digital marketing is the way to strengthen the company's image, gain visibility and generate authority within the market, increasing sales through this online relationship with customers. Thus, through the use of social networks and digital service channels, it becomes possible to leverage your business in order to monitor and project results by sharing actions that are developed in the company's day-to-day activities.

Below, we'll make a short list of the basic digital marketing tools that can help your company be more easily found online, in addition to intensifying the perception and relationship that your customers have of your product/service while positively boosting the brand’s image.

Social networks and blogs

Before investing and delving into a specific social network, first analyze the behavior of your target audience, find out which social network your customers use the most, and taking this into account what is the best language to communicate with them and what type of related content that they accompany. Then focus on developing content that creates this approach and interaction with your followers and consumers in a natural and continuous way.

In addition, it is important to regularly monitor your company's social networks, as this will be very useful to optimize your actions and work with feedback. Remember that it is possible to schedule publications, evaluate your engagement, know what is being said about your company and thus understand even more about the profile of your followers in an increasingly assertive way. Use your social networks to build customer loyalty and project your company!

Finally, blogs can also be used to prospect your customers and strengthen the company's image. A good tip is to think about content to solve the problems your followers face or issues related to your industry, so in addition to being useful, you make it clear that you are an authority on the subject and are always up to date on what is relevant.

Sponsored links

Sponsored links are basically advertisements for your company on internet pages. You pay for a campaign where you can create ads that promote your business and entice users to visit your page. The most famous of these is the Google Ads system, which offers different ad formats and will show your business on search pages according to the user's search-related terms, on your banners on partner sites, your videos on and off YouTube, in addition to offering the shopping format and specific campaigns for the dissemination and download of applications.

In addition to Google, there are other ad services within social networking applications such as Facebook Ads, Twitter Ads and LinkedIn Ads. Therefore, it is very important to understand which network your audience is focused on to work a successful campaign.

The great benefits of these ad creators are increased brand recognition as well as increased traffic to your page, greater reach, results, and generation of more qualified leads.

E-mail marketing

Email marketing is a great tool to keep in touch with your customers, as it consists of the strategy of firing emails to a specific audience within a contact base. It can be used to disseminate relevant information about your company, spread interesting offers on your products, and strengthen ties with buyers.

But be careful! For an email marketing to work correctly and have real results, it is crucial to create content aligned with the profile of the contact base, as attracting the attention of the correspondents, and presenting information that is relevant to them should be the basics. Therefore, think about how to send the message in an appropriate, direct, and thought-provoking way. If not, you run the risk of ending up in the spam box or being tagged as one.

Google Analytics

Analytics allows you to analyze data from your website, such as the number of visits, their origins, the time the user spends on your pages and your company's return on investment. Social networks offer, in an integrated way, some reports to detail the profile and behavior of followers, which is also very useful and should be constantly monitored. Thus, this tool is very useful to analyze your results, build and rethink your audience engagement strategies.

Search Engine Optimization (SEO)

Unlike the traffic and recognition that paid ads can bring, this continuous improvement makes your pages relevant for free.

This tool condenses several techniques that help your website enter the organic ranking of search platforms and, consequently, have good positioning, visualization, and traffic, since, in general, when searching, internet users tend to click on first results on the first page. In this sense, remember to create a routine to update your website content, with relevant themes, appropriate keywords, and a catchy title.

Content Management System (CMS)

The CMS is a tool that, in addition to helping with website management, can be very useful for B2B marketplace platforms. Through the Content Management System, it is possible to edit texts and codes on the page, monitor comments, create publications, edit posts, and install extensions that improve the user experience on the site.

As seen, there are many possibilities for your business, as being on the internet is not only essential for the relationship with your customer, but it can also bring countless commercial benefits to your business. Developing an accurate strategy is the way to get good results.

If you want your company to be seen in the top positions of Google, we at B2Brazil have the solution! We are Google partners, and we have a prepared and certified team to help you develop an assertive and profitable strategy.

Contact us! https://b2brazil.com/